As we all know, the Search Engine Optimization field is limelight day to day
with new inventions and innovations.
People may not know that much of what they have learned yesterday will be out
of date by tomorrow. Unless one updates his knowledge by reading SEO
news/articles, there is no doubt he'll lag back in the SEO race.
Being an SEO Professional, I hereby suggest some the factors that deal with
off-page SEO. I found this forum to be the best suited place for sharing. Below
is a list of some things most people may be familiar with, but I have also
added a few advanced things that you may not know. Try these Advanced Off-Page
SEO Strategies to market your website, get ranked in search engines, and to
build online reputation (branding) for your company/website so that you can
survive in this competitive SEO world.
Note: These things have to be done after the completion of on-page SEO.
Before doing these things you must be aware of your competitors who can able
build a negative reputation against your company/website.
Make you site load faster.
Search engines always like websites
which loads faster and cannot create any sort of problems for them. As internet
grows and DSL speed and bandwidth increases website gets heavier and heavier
due to various functions and content they want to share with their audience.
But one thing is common between search engine bots and humans that they both
dislike sites which take longer time while loading. So every webmaster should
try to decrease its blog website loading time by doing some tweaks mention
below.
- a. Every Image size must be less than 30KB.
- b. CSS style sheet size less than 10KB. Never use Flash Content.
- c. Always use less Plugins for your blog.
- d. Use fast Webhosting service provider.
- e. Try to avoid Java Script code.
- f. Install Wp Super-Cache Plugin for Page caching.
Remove Duplicate Content.
Do you know that your WordPress blog creates duplicate
pages and hence duplicate content by default. So question arises here that what
is content duplication. First thing you should also know that search engines
hate duplicate content on same website. So it’s very necessary to remove
duplicate content so that your blog will never penalized by search engines.
WordPress creates pages like different version of home pages, Category pages, Archive pages and
comments pages. These are pages with duplicate content and add
no value to your blog. So you need All in One SEO plugin for WordPress in order
to make these pages non-accessible to Search engines. All in One SEO plugin for WordPress adds NoIndex and NoFollow attribute to these
pages and hence search bots will not index these pages into search results.
Whether you create website via HTML/PHP or
create your own blog on WordPress you have to make sure that each and every
post/page of your blog/website must contain Title, Keywords and
Description attributes at the header section of your blog/website. Its
very easy to add these attributes into HTML/PHP website. Simply copy paste
attributes value given below between the Head section of your webpage code.
<Title>Your
Tile Goes Here</Title>
<meta
name=”description” content=”Your website Description” />
<meta
name=”keywords” content=”keywords here” />
If you are using
WordPress blog than all you have to do is download and install All in One SEO plugin for WordPress and
these option will appear at the bottom of each post. You also have to enable
this plugin via Settings and than by clicking on All in One SEO link.
Content is King.
Believe it or not Content
is King of your website. Again you have to follow some rules in this department
too. After Google Panda update there is no place for short
articles less than 300 words. So next time you want to write something deep
research the article and than write article ideally more than 500 words. Use
only 3 to 5% keywords in your article and 3 to 4
times in one paragraph. Create informative and interesting articles so that
people will enjoy reading it and share it with there friends too. Highlight all
your keywords with Bold and Italic tags. Never use <br>
tag to break the line instead use <p> tag.
Use images related
to your article topic because images says it all. You main keywords must be in
the post Title and first line of the post. Update your website
regularly because punctuality is the name of the game. It shows everyone that
how much you are serous about your blog/website. Feel free to add informative
internal as well as external links into your post. Try to give some answers to
questions user mostly search on internet according to your niche.
